VANMOOF — WHY WE RIDE
"Why We Ride” is a social and digital campaign that profiles VanMoof riders from around the world through fast-paced docu-video, portraits and their reasons for riding.
Although as a dutch person living in a country with bikes in it's DNA, the question "why do you ride" is in it's simplicity, obvious. For big metropol cities around the world like LA and London there are more nuanced and different answers.
We used this question and perspective as the core of the concept and to reach out different people worldwide. With this we created a collage of different answers on that simple question "why do you ride?".
Lynk & Co is a new mobility service designed for groups of people. A hybrid car that can be bought, leased and shared together. In this teasing campaign we created a car commercials without any cars in it. Instead we captured the moves and dynamics of existing groups united by a shared passion or interest. Cause the world doesn't need another car brand. It needs a new way to car.
Agency: Halal Amsterdam, Roel Oude Nijhuis / Role: Concept, Art Direction / Client: Robin van der Kaa / Director & Photography: Lotte van Raalte / Dop: Tibor Dingelstad