"Why We Ride” is a social and digital campaign that profiles VanMoof riders from around the world through fast-paced docu-video, portraits, and their reasons for riding.

Although as a dutch person living in a country with bikes in its DNA, the question "why do you ride" is in its simplicity, obvious. For big metropolis cities around the world like LA and London there are more nuanced and different answers.

We used this question and perspective as the core of the concept and to reach out to different people worldwide. With this, we created a collage of different answers to that simple question "why do you ride?".

"Why We Ride” is a social and digital campaign that profiles VanMoof riders from around the world through fast-paced docu-video, portraits, and their reasons for riding.

Although as a dutch person living in a country with bikes in its DNA, the question "why do you ride" is in its simplicity, obvious. For big metropolis cities around the world like LA and London there are more nuanced and different answers.

We used this question and perspective as the core of the concept and to reach out to different people worldwide. With this, we created a collage of different answers to that simple question "why do you ride?".

"Why We Ride” is a social and digital campaign that profiles VanMoof riders from around the world through fast-paced docu-video, portraits, and their reasons for riding.

Although as a dutch person living in a country with bikes in its DNA, the question "why do you ride" is in its simplicity, obvious. For big metropolis cities around the world like LA and London there are more nuanced and different answers.

We used this question and perspective as the core of the concept and to reach out to different people worldwide. With this, we created a collage of different answers to that simple question "why do you ride?".