Vanmoof — Why We Ride

VANMOOF — WHY WE RIDE

VANMOOF

"Why We Ride” is a social and digital campaign that profiles VanMoof riders from around the world through fast-paced docu-video, portraits, and their reasons for riding.

Although as a dutch person living in a country with bikes in its DNA, the question "why do you ride" is in its simplicity, obvious. For big metropolis cities around the world like LA and London there are more nuanced and different answers.

We used this question and perspective as the core of the concept and to reach out to different people worldwide. With this, we created a collage of different answers to that simple question "why do you ride?".

Lynk & Co is a new mobility service designed for groups of people. A hybrid car that can be bought, leased and shared together. In this teasing campaign we created a car commercials without any cars in it. Instead we captured the moves and dynamics of existing groups united by a shared passion or interest. Cause the world doesn't need another car brand. It needs a new way to car.

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210716_VAN MOOF_LA_LUCA_THEATRE_0067_1306_v1

210716_VAN MOOF_LA_LUCA_THEATRE_0496_1306_v2

210716_VAN MOOF_LA_LUCA_THEATRE_0248_1306_v3

210716_VAN MOOF_LA_LUCA_THEATRE_0354_1306_v1

210716_VAN MOOF_LA_SOKO_RED WALL_0192_1306_v1

210716_VAN MOOF_LA_SOKO_RED WALL_0223_1306_v1

210716_VAN MOOF_LA_LEAH_BAY HOTEL_0208_1306_v3

210716_VAN MOOF_LA_LEAH_BAY HOTEL_0287_1306_v2

210716_VAN MOOF_LA_LEAH_ALLEY WAY_0235_1306_v1

Role: Art Direction

Client: Vanmoof

Creative Director: Kilogram Kilogram 🡥

Producer: Samara van der Valk

Design: Mariona Palau 🡥

Director: Jessica Wen-Di Tan 🡥