A next-generation, high-performance hybrid car. In this campaign shot together with Marvin Leuvrey we focussed on the invisible forces that shape the Mclaren Artura. Visualizing a play between people and performance, deforming reality, and inviting us into a parallel universe where all things are in motion and showing an other-worldly relationship between the wind and technology.

We collaborated with Byborre to create a range of technical-knit garment prototypes for McLaren’s material innovation program. Using the  CREATE™ platform. The textiles were inspired by the wind-sculpted forms and performance data of McLaren.

Agency: Proud Robinson London, Manifold

Role: Concept, Art Direction

Client: Mclaren

Director & Photography: Marvin Leuvrey 🡥

Dop: Hugo Carlier 🡥

Post: Purple Martin Studio 🡥

Rep: Rose Paris Agency

Textile: Dom Baggot - Byborre 🡥 

Production: Alice Lewis - Whale Amsterdam 🡥

Composer: Pim Boreel ↵