MCLAREN X BYBORRE — SCULPTED BY FORCE
A next-generation, high-performance hybrid car. In this campaign shot together with Marvin Leuvrey we focussed on the invisible forces that shape the Mclaren Artura. Visualizing a play between people and performance, deforming reality, and inviting us into a parallel universe where all things are in motion and showing an other-worldly relationship between the wind and technology.
We collaborated with Byborre to create a range of technical-knit garment prototypes for McLaren’s material innovation program. Using the CREATE™ platform. The textiles were inspired by the wind-sculpted forms and performance data of McLaren.