PORSCHE X TAG HEUER

LYNK & CO

At the legendary Carrera Panamericana race, two names have a legacy of precision and performance that resonates through the annals of motorsport history: Porsche and TAG Heuer. 

For the 2023 race, the duo has joined forces once to pay a homage to the Panamericana road race with their collaborative car project, "TAG Heuer x Porsche – Legends of Panamericana." The initiative celebrates two significant anniversaries.

In the script, the sun serves as a metaphorical link between the brands. The heat symbolizes the race, while the sun’s cyclical path represents the seven days of racing and the element of time.

Lynk & Co is a new mobility service designed for groups of people. A hybrid car that can be bought, leased and shared together. In this teasing campaign we created a car commercials without any cars in it. Instead we captured the moves and dynamics of existing groups united by a shared passion or interest. Cause the world doesn't need another car brand. It needs a new way to car.