McLaren_720S_2018_RS_Chameleon_048g-1536×864 kopiëren

MCLAREN — FUTURE PERFORMANCE 

MCLAREN — FUTURE PERFORMANCE 

MCLAREN — FUTURE PERFORMANCE 

For this project, we worked in close collaboration with the design team of Mclaren's Robert Melville.
In this visual research, the question was to re-think a 'car' as an object - while capturing the evolution of the design process as a stream of thoughts and possibilities where the form equals the function. 

What if all restraints of the physical world fall away and new possibilities open up in terms of materiality? colors, shapes, and physicality - Chasing the purest form of performance with these new laws coming into play?

The output of these scenarios resulted in multiple futures like possibilities of 'cars' that adapt to different driving conditions, data, and physics that sculpt the cars of the future. Together with Builders Club Studios, we brought this visual research to life.

For this project, we worked in close collaboration with the design team of Mclaren's Robert Melville.
In this visual research, the question was to re-think a 'car' as an object - while capturing the evolution of the design process as a stream of thoughts and possibilities where the form equals the function. 

What if all restraints of the physical world fall away and new possibilities open up in terms of materiality? colors, shapes, and physicality - Chasing the purest form of performance with these new laws coming into play?

The output of these scenarios resulted in multiple futures like possibilities of 'cars' that adapt to different driving conditions, data, and physics that sculpt the cars of the future. Together with Builders Club Studios, we brought this visual research to life.

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Agency: Proud Robinson London, Manifold

Role: Concept, Art Direction

Client: Mclaren

CGI: Buildersclub Studios 🡥

Year: 2022

 

 

 

All projects made by Matthijs Groos and collaborators. ©2023.

All projects made by Matthijs Groos and collaborators. ©2023.

All projects made by Matthijs Groos and collaborators. ©2023.

All projects made by Matthijs Groos and collaborators. ©2023.

All projects made by Matthijs Groos
and collaborators. ©2023.