MANIFOLD — GENERATIVE IDENTIY
MANIFOLD — GENERATIVE IDENTIY
MANIFOLD — GENERATIVE IDENTIY
MANIFOLD is an Ever-Evolving Creative Practice. We come up with ideas that manifest in a multitude of executions – ranging from, images, objects, films, spaces, experiences, campaigns, creative direction and everything in between. Mixing intuition and logic, both commissioned and self-initiated. MANIFOLD is a system, a structure, and a playground that represents an evolving approach to its work. The output is reflected by its input: the imagination between its members and those joining from the outside.
Similar to the paper walls of a traditional Japanese monastery that are movable, creating new spaces and perspectives when rearranged, we have crafted a generative visual language that mirrors this dynamic essence. Much like these paper walls, our identity forms new rooms for exploration and experimentation. The continuous variations and endless possibilities are the driving forces behind its manifold nature, which is prominently highlighted in our identity and that is never finished.
The fundamental shapes symbolizing vacant spaces are designed to entice members of our network to engage and utilize them much like an abstract playground (Inspiration Aldo van Eyck). It is the perspective applied to these shapes that imbues them with meaning, rather than the other way around.
MANIFOLD is an Ever-Evolving Creative Practice. We come up with ideas that manifest in a multitude of executions – ranging from, images, objects, films, spaces, experiences, campaigns, creative direction and everything in between. Mixing intuition and logic, both commissioned and self-initiated. MANIFOLD is a system, a structure, and a playground that represents an evolving approach to its work. The output is reflected by its input: the imagination between its members and those joining from the outside.
Similar to the paper walls of a traditional Japanese monastery that are movable, creating new spaces and perspectives when rearranged, we have crafted a generative visual language that mirrors this dynamic essence. Much like these paper walls, our identity forms new rooms for exploration and experimentation. The continuous variations and endless possibilities are the driving forces behind its manifold nature, which is prominently highlighted in our identity and that is never finished.
The fundamental shapes symbolizing vacant spaces are designed to entice members of our network to engage and utilize them much like an abstract playground (Inspiration Aldo van Eyck). It is the perspective applied to these shapes that imbues them with meaning, rather than the other way around.
Ishimoto Yasuhiro 'Katsura Imperial Villa'
MANIFOLD is an Ever-Evolving Creative Practice. We come up with ideas that manifest in a multitude of executions – ranging from, images, objects, films, spaces, experiences, campaigns, creative direction and everything in between. Mixing intuition and logic, both commissioned and self-initiated. MANIFOLD is a system, a structure, and a playground that represents an evolving approach to its work. The output is reflected by its input: the imagination between its members and those joining from the outside.
Similar to the paper walls of a traditional Japanese monastery that are movable, creating new spaces and perspectives when rearranged, we have crafted a generative visual language that mirrors this dynamic essence. Much like these paper walls, our identity forms new rooms for exploration and experimentation. The continuous variations and endless possibilities are the driving forces behind its manifold nature, which is prominently highlighted in our identity and that is never finished.
The fundamental shapes symbolizing vacant spaces are designed to entice members of our network to engage and utilize them much like an abstract playground (Inspiration Aldo van Eyck). It is the perspective applied to these shapes that imbues them with meaning, rather than the other way around.
Aldo van Eyck - Playground structures
MANIFOLD is an Ever-Evolving Creative Practice. We come up with ideas that manifest in a multitude of executions – ranging from, images, objects, films, spaces, experiences, campaigns, creative direction and everything in between. Mixing intuition and logic, both commissioned and self-initiated. MANIFOLD is a system, a structure, and a playground that represents an evolving approach to its work. The output is reflected by its input: the imagination between its members and those joining from the outside.
Similar to the paper walls of a traditional Japanese monastery that are movable, creating new spaces and perspectives when rearranged, we have crafted a generative visual language that mirrors this dynamic essence. Much like these paper walls, our identity forms new rooms for exploration and experimentation. The continuous variations and endless possibilities are the driving forces behind its manifold nature, which is prominently highlighted in our identity and that is never finished.
The fundamental shapes symbolizing vacant spaces are designed to entice members of our network to engage and utilize them much like an abstract playground (Inspiration Aldo van Eyck). It is the perspective applied to these shapes that imbues them with meaning, rather than the other way around.
Agency: Manifold
Role: Concept, Art Direction
Creative Partner: Scott Kooken 🡥
Design: Tom Schwaiger 🡥
Development: Xl Digital 🡥
All projects made by Matthijs Groos and collaborators. ©2023.
All projects made by Matthijs Groos and collaborators. ©2023.
All projects made by Matthijs Groos and collaborators. ©2023.
All projects made by Matthijs Groos and collaborators. ©2023.
All projects made by Matthijs Groos
and collaborators. ©2023.