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CAMPAIGN TO LAUNCH A NEW MOBILITY CONCEPT — LYNK & CO

CAMPAIGN TO LAUNCH A NEW MOBILITY CONCEPT — LYNK & CO

Lynk & Co is a new mobility service designed for groups of people. A hybrid car that can be bought, leased and shared together. In this teasing campaign we created a car commercials without any cars in it. Instead we captured the moves and dynamics of existing groups united by a shared passion or interest. Cause the world doesn't need another car brand. It needs a new way to car.

brug_abri

The brand, founded in 2016 looking to disrupt the automotive industry, provides a different solution for a new generation looking for flexibility and purpose when it comes to car ownership.

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Press Glamcult

Agency: Halal Amsterdam, Roel Oude Nijhuis / Role: Concept, Art Direction / Client: Robin van der Kaa / Director & Photography: Lotte van Raalte / Dop: Tibor Dingelstad