LAPIERRE — XR

LAPIERRE

On the Lapierre XR you are your own biggest competitor. In this film, we've used shadows as an elegant symbol to outdo yourself. The neck-and-neck battle between rider and shadow. The battle between the mental and physical drive to go faster and further. Made in collaboration with Lapierre for their improved high performance XR - Mountainbike's.

On the Lapierre XR you are your own biggest competitor.In this film, we've used shadows as an elegant symbol to outdo yourself.The neck-and-neck battle between rider and shadow. The battle between the mental and physical drive to go faster and further than ever before.