MCLAREN — FUTURE PERFORMANCE
MCLAREN — FUTURE PERFORMANCE
MCLAREN — FUTURE PERFORMANCE
For this project we worked in close collaboration with the design team of Mclaren's Robert Melville.
In this visual research the question was to re-think a 'car' as an object - while capturing the evolution of the design process as a stream of thoughts and possibilities where the form equals the function.
What if all restrains of the physical world fall away and new possibilities open up in terms of materiality. colors, shapes and physicality - Chasing the purest form of performance with these new laws coming into play?
The output of these scenerio's resulted in multiple future like possibilities of 'cars' that adapt on different driving conditions, data and physics that sculpe the cars of the future. Together with Builders Club Studio's we brought this visual research to life.
For this project we worked in close collaboration with the design team of Mclaren's Robert Melville.
In this visual research the question was to re-think a 'car' as an object - while capturing the evolution of the design process as a stream of thoughts and possibilities where the form equals the function.
What if all restrains of the physical world fall away and new possibilities open up in terms of materiality. colors, shapes and physicality - Chasing the purest form of performance with these new laws coming into play?
The output of these scenerio's resulted in multiple future like possibilities of 'cars' that adapt on different driving conditions, data and physics that sculpe the cars of the future. Together with Builders Club Studio's we brought this visual research to life.
Agency: Proud Robinson London, Manifold
Role: Concept, Art Direction
Client: Mclaren
CGI: Buildersclub Studios 🡥
Year: 2022
All projects made by Matthijs Groos and collaborators.
©2023.
hello@matthijsgroos.com
+31 (0)6 270 434 05
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hello@matthijsgroos.com
+31 (0)6 270 434 05
Linkedin
hello@matthijsgroos.com
+31 (0)6 270 434 05
Linkedin
hello@matthijsgroos.com
+31 (0)6 270 434 05
Linkedin