LAPIERRE — EZESTY
LAPIERRE — EZESTY
This script follows the athlete Adrien Dailly riding the lightweight electric mountain bike Ezesty, as he navigates the twists and turns of the endless road into the unknown.
'Light the Way' is a story of the exhilaration of embracing uncharted territories, and visually utilizing with ‘scale’ when riding through these terrains. Conveying a sense of both liberation and disorientation, in this script the viewer is subtly immersed in the dual emotions of being lost and liberated simultaneously.
This script follows the athlete Adrien Dailly riding the lightweight electric mountain bike Ezesty, as he navigates the twists and turns of the endless road into the unknown.
'Light the Way' is a story of the exhilaration of embracing uncharted territories, and visually utilizing with ‘scale’ when riding through these terrains. Conveying a sense of both liberation and disorientation, in this script the viewer is subtly immersed in the dual emotions of being lost and liberated simultaneously.
Agency: Dept
Role: Concept, Art Direction
Client: Lapierre
Creative Director: Manuel Di Tolve, Matthijs Groos
Creatives: Pim Van Bommel, Chris Groelle
Producer: Dennis Gijsbers
Prod Company: Artillerie
Directors: Mana.img (Nathan Almeras & Antoine Moirin)
Photography: Mana.img
Music: Ipon
All projects made by Matthijs Groos and collaborators. ©2023.
All projects made by Matthijs Groos and collaborators. ©2023.
All projects made by Matthijs Groos and collaborators. ©2023.
All projects made by Matthijs Groos and collaborators. ©2023.
All projects made by Matthijs Groos
and collaborators. ©2023.