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LAPIERRE — EZESTY

LAPIERRE — EZESTY

This script follows the athlete Adrien Dailly riding the lightweight electric mountain bike Ezesty, as he navigates the twists and turns of the endless road into the unknown.

'Light the Way' is a story of the exhilaration of embracing uncharted territories, and visually utilizing with ‘scale’ when riding through these terrains. Conveying a sense of both liberation and disorientation, in this script the viewer is subtly immersed in the dual emotions of being lost and liberated simultaneously.

This script follows the athlete Adrien Dailly riding the lightweight electric mountain bike Ezesty, as he navigates the twists and turns of the endless road into the unknown.

'Light the Way' is a story of the exhilaration of embracing uncharted territories, and visually utilizing with ‘scale’ when riding through these terrains. Conveying a sense of both liberation and disorientation, in this script the viewer is subtly immersed in the dual emotions of being lost and liberated simultaneously.

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Agency: Dept

Role: Concept, Art Direction

Client: Lapierre 

Creative Director: Manuel Di Tolve, Matthijs Groos

Creatives: Pim Van Bommel, Chris Groelle

Producer: Dennis Gijsbers

Prod Company: Artillerie

Directors: Mana.img (Nathan Almeras & Antoine Moirin)

Photography: Mana.img

Music: Ipon

 

 

 

All projects made by Matthijs Groos and collaborators. ©2023.