Groep 5

LAPIERRE — XR

LAPIERRE

On the Lapierre XR you are your own biggest competitor. In this film, we've used shadows as an elegant symbol to outdo yourself. The neck-and-neck battle between rider and shadow. The battle between the mental and physical drive to go faster and further. Made in collaboration with Lapierre for their improved high performance XR - Mountainbike's.

On the Lapierre XR you are your own biggest competitor.In this film, we've used shadows as an elegant symbol to outdo yourself.The neck-and-neck battle between rider and shadow. The battle between the mental and physical drive to go faster and further than ever before.

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Agency: Dept

Role: Concept, Art Direction

Client: Lapierre

Creative Director: Manuel Di Tolve 

Producer: Kimberley English, Dennis Gijsbers

Prod Company: Artillerie

Dop: Ezra Reverda

Photography: Rein Kooyman

Music: Rimer London

 

 

 

All projects made by Matthijs Groos and collaborators.
©2023.