EVERYDAY TOOLS TO SPREAD A MESSAGE OF LOVE, HOPE, AND EQUALITY — ADOBE
Keith Haring was more than an artist, he used his deceptively simple stylo to fight stigma challenge perceptions and ultimately, make the world a better place.
Art is now often hidden inside museums, created and curated by an elite. The technological era offers us the oppertunity to revive art as a functional medium - to expose different perspectives, to analyse the human condition and ultimately bring about positive social change.
So how can we stimulate our community to use creativity to tell otherwise untold stories.
Role: Concept, script / Agency: Dentsu Achung! Amsterdam / Client: Adobe - Creative Cloud / Creatives: Claire IJsbrandij, Tanya Ponomareva / Creative Director: Jasper Jansen, Samyr Souen / Executive Creative Director: Kika Douglas, Mervyn ten Dam / Production: Marc Elbers / Account: Annabella Klop, Maaike Stellink / Editor: Maksim Kuzin