
PURE — NTS RADIO X SLAM JAM
PURE — NTS RADIO X SLAM JAM
Together with Pure Collective, Slam Jam, and NTS Radio, I designed the scenography and spatial plan for their ambient show on the beach during sunset.
The design took its main reference from the iconic red harbour light in Scheveningen. A red-and-white striped hexagonal tower, set on a concrete pier, formed the centrepiece of the installation. These shapes and colours were subtly carried throughout the event, creating a visual connection between the scenography and the harbour light in the background.
Listen to the sets here.
Together with Pure Collective, Slam Jam, and NTS Radio, I designed the scenography and spatial plan for their ambient show on the beach during sunset.
The design took its main reference from the iconic red harbour light in Scheveningen. A red-and-white striped hexagonal tower, set on a concrete pier, formed the centrepiece of the installation. These shapes and colours were subtly carried throughout the event, creating a visual connection between the scenography and the harbour light in the background.
Listen to the sets here.

Concept & Creative Direction: Matthijs Groos & Joeri Woudstra
Scenography & Spatial : Matthijs Groos
Special thanks: Johannes Hogebrink, Spym Studio, Fjodor, Hito Scheveningen
Concept & Creative Direction: Matthijs Groos
Product Design: Rowan Siriram 🡥
Engineer: Dima Politin
Creative Developer: Luc Nagel 🡥
Technical Direction: Gijs Pouwels,
& Adriaan vd Polder
Producer: Sophie Feith
Venue: Hito Scheveningen
Photography: Sofia Maria Schuijt, Alex Heuvink,
Hannah Bruynzeel